Why We Joined Bon Appétit

  Үзсэн тоо 784,634

Bon Appétit

3 сарын өмнө

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

Bon Appétit
Bon Appétit 3 сарын өмнө
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
Nonus Businissus
Nonus Businissus 8 цагийн өмнө
Good job on ruining the brand with social justice horse s.
John Polk
John Polk 20 цагийн өмнө
The only reason why they put black and brown people on the screen is because they were getting a bunch of backlash and I think of these just sad I still won’t subscribe ever again Go to binging with Babbish where there is a real diverse crowd
Steven Hedley
Steven Hedley Өдрийн өмнө
hey bone apple tea delete your youtube!
Glip Klopsyiop
Glip Klopsyiop 6 өдрийн өмнө
AppleeJaxx 17 өдрийн өмнө
Very bold keeping the comments open. Very bold.
John Polk
John Polk 20 цагийн өмнө
The only reason why they put black and brown people on the screen is because they were getting a bunch of backlash and I think of these just sad I still won’t subscribe ever again Go to binging with Babbish where there is a real diverse crowd
cassenav Өдрийн өмнө
wait.... why would you trust a burger review by a vegetarian.....
Egg Өдрийн өмнө
not this...
Biscuit Abuse
Biscuit Abuse 2 өдрийн өмнө
Lol the quota filled yet?? Hahaha
haiwen 2 өдрийн өмнө
i’m sorry but does anyone else just never watch their videos anymore? it’s not the content or the new people’s fault, truly, i have no hate towards them. but i just feel like by watching this, i am a part of that problem and i am feeding the problematic system that allows corporations like CN to completely swerve the problem and give zero fucks to actually coming up with a solution. honestly, i think it says a lot about BA/CN, when i, a single subscriber out of their millions, feel more ownership towards the issue than they do. never thought i’d be quoting tay tay on this but, bandaids rly don’t fking fix bullet holes.
Wassup G
Wassup G 2 өдрийн өмнө
It’s not the same...
ljooni 2 өдрийн өмнө
I wish you all the best for the future and know that what happened is in no way your responsibility. But also, it can't just go unadressed. And things will never go back to how they were.
DJ Bongwater
DJ Bongwater 3 өдрийн өмнө
so this is how it ends
Sankofa NYC
Sankofa NYC 5 өдрийн өмнө
The like to dislike ratio on this video is wild... Like I really don't think I've EVER seen this many dislikes on anything 😭
Barrels 6 өдрийн өмнө
Phạm Quang Nhật
Phạm Quang Nhật 7 өдрийн өмнө
Come on people, give them a chance to change for the better, give these new people a chance. Arent you guys always wanted love and healing? Show them!
Renfujisaki19 8 өдрийн өмнө
Wait.. i thought marcus was part of BuzzFeed tasty
Janzell P.
Janzell P. 8 өдрийн өмнө
Wow this is horrible
cdcdcdcdcdcd 9 өдрийн өмнө
do you expect people to just forget, or call in new viewers who won't discover your story so far? okay....
Veronica Villhard
Veronica Villhard 10 өдрийн өмнө
"What an exciting time to be joining BA.." ....Is it though?
Dani Masterson
Dani Masterson 11 өдрийн өмнө
I still can’t believe they thought this was a good idea
Lanae Samone
Lanae Samone 13 өдрийн өмнө
Wow I’m just now seeing this! Smh they missed the mark completely I’m happy for these three but BA is shiesty asf for how they approached this whole situation.
DCF 14 өдрийн өмнө
Mike Wazowski
Mike Wazowski 14 өдрийн өмнө
I feel like they’re using these new staff members as trophy’s
Mike Wazowski
Mike Wazowski 14 өдрийн өмнө
This is missing genuinity, I couldn’t cringe more.
Nicholas D
Nicholas D 15 өдрийн өмнө
BA went down the drain. The whole ethnic movement and the way they went about it is disgusting. The video editing sucks. And I love how they fired people and gave those positions to "more deserving" people. We are the "new" leaders. Gtfo.
Nicholas D
Nicholas D 6 өдрийн өмнө
@? they were forced to sign
? 6 өдрийн өмнө
they didnt fire anybody, they all resigned
The Wood Elf
The Wood Elf 15 өдрийн өмнө
I get that 2020 is hard and you cannot turn down jobs but this is still cringey AF lol. Also, they must have b en offered a lot.
Awkwardtone _
Awkwardtone _ 16 өдрийн өмнө
Oh BA.... this is overcompensating... these amazing black and brown people shouldn’t have been a last resort.
catphung nguyen
catphung nguyen 16 өдрийн өмнө
the amount of views they had before the scandal.. lol... not a single video has reached 1M til now
Ivan 16 өдрийн өмнө
“Why we joined BA” A better title "Happy Now?"
Chris Speyrer
Chris Speyrer 17 өдрийн өмнө
"We didnt hire the right person for the job, we hired the brown person for the job"
AppleeJaxx 17 өдрийн өмнө
I don’t hate the new people. It’s not their fault. I hate the producers
Mond Batalla
Mond Batalla 18 өдрийн өмнө
You guys! I need to know what happened. Where is the old BA team? ☹️
Jacqueline Carrillo
Jacqueline Carrillo 18 өдрийн өмнө
skipping the apology video I see................................................................. Feels like when people shove things under the rug and don't get on camera to face the issue. Hiding their faces behind a big company...... SMH that's a sad life.
Charlie P
Charlie P 18 өдрийн өмнө
What a messy parade of false altruism and virtue signaling.
Belinda Boardman
Belinda Boardman 18 өдрийн өмнө
Sonia, Marcus, Dawn, I am so sorry that you're being paraded in this fashion. BA wants to essentially stick a "bandaid" over a systemic mistreatment of BIPOC and diverse people. I guarantee these new hires have much less power than it appears. I hope that they find a way to feel empowered, whether you stick with BA or don't.
Chris Wheeler
Chris Wheeler 19 өдрийн өмнө
We like Marcus Samuelson don’t mistake him for the reason these dislikes are here.
Gordon Huser
Gordon Huser 19 өдрийн өмнө
Well, that went well...... ha!
Gilbert Montoya
Gilbert Montoya 20 өдрийн өмнө
Hahahahahahahaha lemme guess ! Hahahahahahaha
Sy Monroe
Sy Monroe 21 өдрийн өмнө
Oh this is BAD bad, I feel bad for the new cast because they are coming in at a HUGE disadvantage
NOSA 21 өдрийн өмнө
nice try, goodbye.
Jay C
Jay C 21 өдрийн өмнө
I hate forced diversity
Luis Madrigal
Luis Madrigal 23 өдрийн өмнө
Can the old chefs make their own channels tho they were fun to watch
Evie 23 өдрийн өмнө
"You ask for people of colors? Well we gotcha fam"
Quatroking 23 өдрийн өмнө
"hey guys check out our new diversity hires"
joey 222
joey 222 23 өдрийн өмнө
53k dislikes lmao
rvvel ravel
rvvel ravel 24 өдрийн өмнө
Lol your executive editor doesn't know how a marker works?
thatjokerperson 24 өдрийн өмнө
6,000 people hit the wrong button
phil s
phil s 24 өдрийн өмнө
Nightshot101 24 өдрийн өмнө
The channels dead just bury it all ready
Snowpiercer 25 өдрийн өмнө
ljcool17 25 өдрийн өмнө
Chef Samuelsson tho.
Jim Loy
Jim Loy 25 өдрийн өмнө
Completely missed the mark on this one
N S 25 өдрийн өмнө
So, are you guy gonna pay these people what theyre worth?
Siopal 25 өдрийн өмнө
why black people and not white
Corpse In A Coffin With A Cup Of Coffee
Corpse In A Coffin With A Cup Of Coffee 26 өдрийн өмнө
Blink twice if yall are being held at gunpoint by adam rappoport
rekinpurgis 26 өдрийн өмнө
mandatory poc hires pfff, hew york sucks
rekinpurgis 26 өдрийн өмнө
oh nice, you are so racially inclusive thats the most important, i dont want to watch cooking, i want to watch color ppl
Snowpiercer 25 өдрийн өмнө
you’re... you’re joking right?
zach sullivan
zach sullivan 26 өдрийн өмнө
Identity Politics of the left ruined BA test kitchen too. I unsubscribe.
CHOCOLATE! 26 өдрийн өмнө
They didn’t even apologize 💀💀
givememore4free 23 өдрийн өмнө
They don't need to apologize to anyone
Lenore Jerelle
Lenore Jerelle 26 өдрийн өмнө
Trevor C
Trevor C 26 өдрийн өмнө
This is one of the most uncomfortable, unnatural, and condescending videos I have ever seen. Could not be more disappointed in the direction this channel has taken. 0/10.
C O'Connor
C O'Connor 27 өдрийн өмнө
Hiring new people won't make the problems go away.
C O'Connor
C O'Connor 23 өдрийн өмнө
@givememore4free Sohla was amazing. I don't understand why you think she was a problem? Many people of color were underpaid and had less benefits. BA as a whole was the issue not one person.
givememore4free 23 өдрийн өмнө
It sure did, we got rid of Sohla.
juan soto
juan soto 27 өдрийн өмнө
They hired the whitest white washed colored ppl they could find.
Alex E
Alex E 27 өдрийн өмнө
Can anyone explain to me What happened sorry haven’t been up to date with the tea
Alex E
Alex E 6 өдрийн өмнө
@? thanks bestie
? 6 өдрийн өмнө
the CEO adam rapoport did brownface and resigned. it came out that the nonwhite employees werent being fairly compensated for their rolls in the videos, and all of your favs resigned in protest of this. thats pretty much it
givememore4free 23 өдрийн өмнө
Please give me a break look it up. It's been like 6 months come on now.
Rebecca Levy
Rebecca Levy 27 өдрийн өмнө
I like Sonia Marcus and Dawn! Disappointed with ba.
tableshaper 27 өдрийн өмнө
you were hired because of skin color, not talent! Get some balls America, go woke go broke here we come!
Ha 28 өдрийн өмнө
These people seem hella superficial btw
Ha 28 өдрийн өмнө
Ok so bon appetit is dead cool
Thishan Wijesinghe
Thishan Wijesinghe 28 өдрийн өмнө
I just came back to check why I unsubscribed...this explains it lol
Melissa Farrow
Melissa Farrow 28 өдрийн өмнө
This was a very bad program move.
Imflawless 28 өдрийн өмнө
Wow! This is the definition of pandering!
MARIAM MAJED 28 өдрийн өмнө
anjunadeep. ck
anjunadeep. ck 29 өдрийн өмнө
I miss the old gang.
ethan levin
ethan levin 29 өдрийн өмнө
We joined bon appetit cause corporate needed some brown and black people
Alexander Morano
Alexander Morano Сарын өмнө
You joined cause they will pay you money to do what you love and make them look like they are diverse. Lets be real why.
White Alliance
White Alliance Сарын өмнө
Get yo checks and start your own pages my brown bros and sisses. Prove your cooking talents and personalities and use this company as a platform. They are scumbags but we all gotta get a check. Just make sure you keep it on a hi and bye basis. Dont invite the boss to your wedding or ask for any raises type thing, ya know?
Pendragon Сарын өмнө
Don't forget to unsub!
givememore4free 23 өдрийн өмнө
Funny over 90% of the creators that you watch are white.
Blumenkranz Сарын өмнө
Bon Appetit really be the Buzzfeed of the cooking world lmao anticipating the "Why We Left Bon Appetit" vid next!
givememore4free 23 өдрийн өмнө
Actually tasty is Buzzfeed
Chloe M
Chloe M Сарын өмнө
Ridiculous! Bring back the chefs we loved! Why have you hired all these people of color and gotten rid of white people??? I now hate your magazine!
givememore4free 23 өдрийн өмнө
They all were offered contracts and a lot of them refused
carmela Сарын өмнө
umm who are these people, and why are they trying so hard to be diverse.
Zeki Poison
Zeki Poison Сарын өмнө
Porque en lugar de agregar gente nueva, gente negra para limpiar su reputación de racista, porque mejor no le pagan una indemnización a quienes discriminaron dentro de sus puertas? Son unos desvergonzados y su revista "gourmet" es lo menos gourmet que hay, ahora son solo una revista de comida de 2da. Ni siquiera deberían llamarse bon appetit, ojalá todos los integrantes de esa revista se vayan y generen su propio contenido más valorable que estando dentro de las puertas de unos empresarios racistas.
Charlie Lynn
Charlie Lynn Сарын өмнө
Bet these people are still being payed less.
givememore4free 23 өдрийн өмнө
There's no way to verify this statement
Ahmad Hadyan Bayu Rifki
Ahmad Hadyan Bayu Rifki Сарын өмнө
"No, this is not how you supposed to play the game!"
drknght78 Сарын өмнө
all you had to do was pay people and give proper representation to all voices not just people of color but your staff as well no one asked for this pathetic showcase of pandering. how do you execs continue to miss what is obvious smh this is very upsetting
Nickelmaster Сарын өмнө
Leftism, CRT, and narratives of “diversity” and “inclusivity” destroy everything they touch. Such a shame. I enjoyed Bon Appetit in the past. I’m actually kinda sad 😞
- , you’re so golden ‘-
- , you’re so golden ‘- Сарын өмнө
0:20 free Sonia 🙏🏻
VALENTINEproductions Сарын өмнө
Wow... just wow.
Jessica L.
Jessica L. Сарын өмнө
FUN FACT and MONEY SAVER TIP: If you have subscribed to Bon Appetit now or have in the past...you can request your money back like I did! Just email Conde Nast explaining that you want to cancel service and why...I refuse to support a company who outright treats POC like crap. Comment if you saved money this month! I'm $78.00 dollars richer and I have 36 issues worth of paper mâché materials : )
? 6 өдрийн өмнө
@givememore4free dude why were you replying to every comment on this video? are you that passionate about this?
Jessica L.
Jessica L. 23 өдрийн өмнө
@givememore4free Pack it up Rapoport. We all know you're making the rounds. "𝑺𝒊𝒍𝒍𝒚 𝑨𝒅𝒂𝒎 𝒕𝒊𝒑𝒔 𝒂𝒓𝒆𝒏'𝒕 𝒇𝒐𝒓 𝒚𝒐𝒖"
givememore4free 23 өдрийн өмнө
Fun fact you didn't even get the magazine or subscribed to it.
Josh Dillon
Josh Dillon Сарын өмнө
Where's Delaney and Amiel?!
Kris Lucio
Kris Lucio Сарын өмнө
No ma'am pam
koen boye
koen boye Сарын өмнө
producers: hey we hired you because your black the new employees: sweet! wait why just us? producers: idk.. I think black is the new style
M M Сарын өмнө
Huh has she been in europe??
Jonny Crespo
Jonny Crespo Сарын өмнө
This is so tone deaf
q Сарын өмнө
its definitely giving I have black friends but im not going to deny this new team their chance to thrive cos they didnt create the mess. maybe they need to rename the channel or something. its good to have these new people I hope they arent just black faces but it signifies actual change behind the scenes.
Yung Bambi
Yung Bambi Сарын өмнө
Bon appetit is trying to speedrun the ropeneck world record apparently
see see
see see Сарын өмнө
to kill this unique channel!
DeoxyHelix Сарын өмнө
Ella Olmos
Ella Olmos Сарын өмнө
Does anyone know what happened to the comment saying where everyone went? I meant to copy it but I forgot and I can't find it now.
peaceful journey
peaceful journey Сарын өмнө
I had just said a few months ago, about how great this channel was, a group of people all interesting and entertaining, an ensemble like "F.R.I.E.N.D.S", who were magical together. And here you go, breaking them up, and replacing them. Too bad.
jill p
jill p Сарын өмнө
"Bc BA says they needed diversity and everyone else quit"
Dena Redford
Dena Redford Сарын өмнө
Here what I have to say stop cursing and making gross comments around your cooking . Slow down your speech , Tanya . You are making the food seem un appetizing .
ripsirwin1 Сарын өмнө
This is the most artificial, focused group, PR campaign I've ever seen.
Pinoy React Media
Pinoy React Media Сарын өмнө
Cmon this is just stupid. We want the OH Bon Appetit without the white privileged and racism. I love Claire, Sohla, Andy and all OG BA.
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